INSANE IN THE RAIN is an environmentally conscious brand producing ecological rainwear. Their happy jackets are made from old bottles and single-use plastic which is turned into fabric in order to reduce the amount of waste going into landfills and our oceans. The recycled plastic fabric used is called RPET. RPET stands for recycled polyethylene terephthalate, or recycled PET. PET is a strong, durable and recyclable material that is used for single-use plastic soda & water bottles. IITR happy jackets are inspired & created all over the world & produced by an awesome team of caring & responsible manufacturing partners. They avoid using additional or newly-sourced plastic in any of their industrial procedures, such as production, manufacturing, shipping or distribution chains.
When you purchase an IITR jacket you help reduce the unnecessary production of virgin plastic rain jacket fabric and simultaneously, upcycle from 17 to 23 plastic bottles that would otherwise roam our oceans. Also, your INSANE print helps by spreading awareness and getting the message out in the world to refuse single-use plastic.